Designed with Annalise Kristensen.
Designed in Photoshop
Mocked up in Cinema 4D
Composited in After Effects
Brief
ATHFest is coming to your live entertainment event company to pitch ideas for what custom video content on their new LED screens will look like, how it will match the diverse musical acts at the festival, and mockups for what the video content will look like on screen.
Design for the songs Kalinichta, Wallwalker, Do you hear the Nightbirds Calling, and Monoliths by the band Maserati.
Your creative director wants you to focus on design-driven, visual storytelling that aligns with the artists personality, music catalogue, audience, and interaction with the crowd at their live shows. They say the visuals should not feel random, nor too abstract, unless there is a conceptually driven reason for it
Concept
Like taking the band’s saturated record disks out of their sleeves for the first time, this direction aims to capture that feeling of excitement and wonder. “Opening the Record” takes the viewer on a journey as a sentinel of marble statues opens up a doorway through a world of planets, landscapes, and visuals that capture the abstract stories that Maserati tells through their music
Stage Mockups
Pitches
We were tasked with making two pitching two design directions. My part of the pitch was 'Visualize the Rhythm'
Each instrument has it's own shape and screen to communicate its unique timbre. As their part grew and grew, so would their influence on the screens around them; Eventually spilling into their neighbors as they reached climaxes in their parts.
I plan on revisiting this concept in 3D. Think of a Beat Saber type of thing.
Styleframes Version 1
Annalise's designs, the top 3, are what I was referencing while designing in the first round. These would be in sequence following Annalise's designs.
The order shows the elements coming together before bursting back outwards. The lines are to show how the designs would be broken up for the five screens.
