Designed with Annalise Kristensen.
Designed in Photoshop
Mocked up in Cinema 4D
Composited in After Effects
Brief
Use design-driven, visual storytelling that aligns with Maserati's personality, music catalogue, audience, and interaction with the crowd at their live shows. The visuals should not feel random, nor too abstract, unless there is a conceptually driven reason for it.
Concept
Like taking the band’s saturated record disks out of their sleeves for the first time, this direction aims to capture that feeling of excitement and wonder. “Opening the Record” takes the viewer on a journey as a sentinel of marble statues opens up a doorway through a world of planets, landscapes, and visuals that capture the abstract stories that Maserati tells through their music
Stage Mockups
Styleframes Version 1
Annalise's designs, the top 3, are what I was referencing while designing in the first round.
The frames are in sequence. The lines are to show how the designs would be broken up for the five screens.
