Audio Excerpt from Alan Watts "Out of your mind" pt2
Designed in Illustrator
Keyframe animation in After Effects
Brief
Design a type driven piece around audio. Think past just showing the type as the words they represent. What do they mean in the context of the excerpt? Extrapolate meaning and symbolism from the excerpt to place within your designs.
Concept
Nothing can be special if everything is.
'Dreams' breaks down what it means to imagine. How even our wishes can lead to a monotonous and boring lifestyle. Our hardships are what help us feel joy when overcoming struggles. Our imagination is only as powerful as the obstacles we have faced.
Styleframes Version 1
The initial concept had a more colourful take on dreams. That they are these beautiful and vibrant worlds that we enter in our sleep. And then, as we progressed into the unknown, there would be different shaped 'doors' revealing new and exiting experiences.
The wishes dreamscape would be in RGB to reflect the artificiality of wanting perfection while the surprises were done in CMYK.
It also plays around with changing aspect ratios, 16:9 to 1:1, to show a narrowing of view and placing yourself in a box by constraining to just your own wishes.
