Brief
Design a 29th Webby Awards promo using the 28th Annual Awards as inspiration and assets for the designs.
Concept
Just like the internet, the 28th Awards had a lot of repetition in different scale, gradients, and quick, dynamic movements. These designs utilise this along with the iconic five-word speeches the winners are allowed.
Designed in Photoshop
Keyframe animation created in After Effects
Styleframes Version 1
The initial vision of these designs was that they were laid out in a line and moved from left to right.
Styleframes Version 2
I returned to these a couple weeks later and pulled back a lot on the visuals a lot while continuing to show the unique personality that everyone has.
Styleframes Version 3
I then revised the designs to read better - Everything needed to be closer, more intimate - while keeping the quotes, ideas, and gradients to reflect the internet and the Webbys.